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Vodafone drops the ball in hapless Steve Smith cricket ad
What is it about Vodafone? It’s one of the biggest companies in the UK and a world player but, in its advertising anyway, it seems tone deaf. Here’s another howler: disgraced Australian cricket captain...
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More media pain for WPP as Vodafone calls global review
Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning and buying, worth somewhere between £400-600m, at WPP media agency Wavemaker...
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New WPP entity pips Accenture for VodafoneZiggo
VodafoneZiggo isn’t exactly a household name outside the Netherlands, neither is WPP’s newly-minted WPP Go One. But the latter has won the former in what seems to be a repitch involving Accenture among...
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Vodafone tries 50 shades of red to launch 5G offer
It’s nice of Vodafone to bring back Virgin Airline’s foxy red cabin crew – sorry, they haven’t, it’s the ’50 shades of red’ you can see in the background. The big mobile operators are now embarking on...
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Vodafone adds Anomaly to global roster – to do what, we’re not quite sure
Is Anomaly a success or not? In particular its London outpost? It’s working for Unilever on something or other globally and now it’s been hired by Vodafone tasked with “providing strategic and creative...
View ArticleUK’s New Commercial Arts blasts on to world stage with Vodafone global creative
We all expected something special from New Commercial Arts – the new agency from adam&eve founders James Murphy and David Golding with former BBH creative Ian Heartfield and Wunderman Thompson’s...
View ArticleNew Commercial Arts pitches humanity and technology for new-style Vodafone
Here’s the eagerly-awaited New Commercial Arts debut for Vodafone, the global creative account it won hard on the heels of opening in the UK last year. With a new brand positioning – naturally –...
View ArticleVodafone aims to bridge ‘digital divide’ with experiential/Out of Home...
More inclusivity as the Paralympics limbers up, Vodafone in the UK is running a campaign with Out of Home owner Global to highlight the digital divide, 6% of people in the UK have no internet access –...
View ArticleVodafone rings alarm bells in new Ogilvy campaign
Whatever next? An interesting ad from Vodafone? The giant mobile network has confounded many of us over the year with a smorgasbord of communications that mostly failed to do justice to such a big...
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