Team WPP takes another step towards world domination as it bags $1.5bn Bank...
They all laughed when WPP’s Sir Martin Sorrell started to put together client-focussed teams from his sprawling empire, to pitch for the world’s biggest clients. The short-lived experiment with WPP’s...
View ArticleWhat BrandZ tells us about Facebook’s flagging IPO
I hate to offer a view that is counter to what many people clearly believe but I have been trying (and failing) to understand the metrics behind the Facebook IPO. So I’ll lead with my chin. The IPO...
View ArticleWPP shareholders gang up on CEO Sorrell over £13m pay package
More than 50 per cent of WPP shareholders are likely to vote against boss Sir Martin Sorrell’s recent pay package according to a report in the Financial Times. Advisory group Institutional Shareholders...
View ArticleWhy is CHI playing fairy godmother to Jonathan Stead and the rump of failed...
We all know that CHI boss Johnny Hornby is a nice chap, but he’s also one with a bottom line to look after – Sir Martin Sorrell’s WPP is a 49 per cent shareholder. So why on earth has he ridden to the...
View ArticleVodafone marketing in a muddle again as Clare Sheikh is out, Barbara Haase in
Giant UK mobile company Vodafone has fallen out with brand director Clare Sheikh (who says she’s consulting her lawyers) and replaced her with Barbara Haase from German consultancy Brand Plantation....
View ArticleRef Vodafone’s marketing shenanigans, what does a global brand director...
Our correspondent Stanley Roper (see comments) upbraids me for saying that one reason why Clare Sheikh may have fallen out with Vodafone was the ‘Yoda’ campaign from RKCR/Y&R. Stanley (who may...
View ArticleNow UK marketing boss Danielle Crook quits Vodafone for Starbucks
UK marketing director Danielle Crook (left), a one-time Wieden+Kennedy exec, is leaving Vodafone for a top EMEA marketing job at Starbuck’s. She is the second top line departure at the UK mobile phone...
View ArticleVodafone Ireland Christmas campaign from Grey sets the bar for Vodafone UK
We’ve remarked here before how much better Vodafone Ireland’s advertising has been than that for big brother Vodafone UK and Ireland agency Grey London (is this getting confusing?) has produced another...
View ArticleIs marketing to blame for the loss of trust in banks? Pull the other one..
My eye recently alighted upon the following headline in Marketing magazine: “Marketing ‘to blame’ for lack of trust in banks”. The article went on to say: “Senior banking executives have argued that...
View ArticleVodafone’s decision to pull out of Formula One may be only a short-lived...
Vodafone is pulling out of Formula One after sponsoring the McLaren team since 2007 (and before that Ferrari). The company says it wants to spend the money on more ‘local’ promotions and building the...
View ArticleNow WPP creates new agency Plus for Chanel – at least this one should look...
Here we go again: WPP’s MEC media agency repitched for Chanel recently and the result is…yet another new WPP agency, Plus, designed to handle creative and digital well as media (which will be shared...
View ArticleVodafone gets a much-needed turbocharge from German agency Jung Von Matt
Blimey, who’d have thought Vodafone could actually produce an exciting ad? Grey UK has managed to produce some interesting ones for Vodafone Ireland while the UK agency RKCR/Y&R has lumbered itself...
View ArticleWPP’s Sorrell minds the pennies with stake in India’s Pennywise – but don’t...
Ogilvy & Mather agrees to acquire majority stake in PennyWise, a leading digital technology and production company in India WPP agency Ogilvy is buying a majority stake in PennyWise Solutions,...
View ArticleM&S goes big on Mother’s Day, Addis revival plan for Newsweek, Grey off to a...
***Marks & Spencer is running a series of online films, via content agency Adjust Your Set, plugging ‘Mother’s Day’ on March 30 (in the UK). And they’re a fitting tribute to this anniversary sent...
View ArticleRKCR/Y&R relies on gibbering idiots in new Vodafone Red 4G Sky Sports campaign
I’m usually perplexed by Vodafone’s advertising so it’s reassuring (in an odd way) that this latest effort from RKCR/Y&R for its Red 4G Sky Sports package induces the same feelings. Why, when...
View ArticleVodafone marketing in a muddle again as Clare Sheikh is out, Barbara Haase in
Giant UK mobile company Vodafone has fallen out with brand director Clare Sheikh (who says she’s consulting her lawyers) and replaced her with Barbara Haase from German consultancy Brand Plantation....
View ArticleRKCR/Y&R relies on gibbering idiots in new Vodafone Red 4G Sky Sports campaign
I’m usually perplexed by Vodafone’s advertising so it’s reassuring (in an odd way) that this latest effort from RKCR/Y&R for its Red 4G Sky Sports package induces the same feelings. Why, when...
View ArticleVodafone and EE give business a bad name over merciless treatment of Phones 4U
Corporate life used to be conducted according to certain well-mannered rules, even if the nature of the beast was ‘red in tooth and claw.’ But the decision by, first, Vodafone and then, in the most...
View ArticlePaul Simons: Seat shows us how not to advertise
One of MAA’s original manifesto goals was to champion creative work and in particular broadcast advertising. To help that goal it can be useful to critique work and provide some handy reasoning for...
View Article£60m Vodafone goes to Grey from Y&R – but will anything change very much?
Vodafone’s £60m account has moved from RKCR/Y&R (owned by WPP) to Grey (also owned by WPP). Daryl Fielding, Vodafone’s director of brand marketing, says: “We have been aiming to bring our consumer...
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