£60m Vodafone goes to Grey from Y&R – but will anything change very much?

Vodafone’s £60m account has moved from RKCR/Y&R (owned by WPP) to Grey (also owned by WPP). Daryl Fielding, Vodafone’s director of brand marketing, says: “We have been aiming to bring our consumer brand work into fewer agencies for some time, as this allows us to foster a closer working relationship with them and also ensures ...