Now Vodafone marketing boss Daryl Fielding exits
For a massive company Vodafone seems to get itself into some strange old marketing tangles. Now its director of brand marketing Daryl Fielding (left) is leaving after just two years, shortly after...
View ArticleECD Mick Mahoney follows Vodafone out of Y&R
We know that adland loves a title or 50, particularly in the creative department. But it’s always been a mystery how you can have two ‘executive creative directors’ unless you split the agency in two....
View ArticleCash rich Vodafone is still looking for a story to tell
Vodafone’s a strange company: one of the UK’s biggest, arguably the inventor of the mobile phone (when it was called Racal and such things were bricks) and awash with cash after selling its 45 per cent...
View ArticleUnder fire Vodafone unveils Christmas clunker
What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business...
View ArticleNow Vodafone reviews £50m UK ad account
Now here’s a funny thing. Campaign reports today that Vodafone is talking to agencies outside its WPP fold about its £50m creative account despite all the hoopla, in Campaign strangely enough, about...
View ArticleWill Vodafone finally take a creative step forwards?
Do agencies do anything but pitch these days? Media agencies and their cornucopia of owners (holding companies, operating bosses such as WPP’s GroupM etc) seem to be pitching the whole time, for some...
View ArticleVodafone sticks with WPP as it moves £50m account from Grey to Ogilvy
Vodafone, whose last two agencies were WPP stablemates RKCR/Y&R and Grey, is moving its £50m UK creative account to WPP’s Ogilvy. Vodafone began talking to agencies late last year, letting it be...
View ArticleVodafone’s new ad strategy: you can make a phone call
Vodafone seems in a hurry these days: no sooner has it moved from WPP’s Grey to Ogilvy (in what must have been one of the quickest pitches ever) but it’s whizzed out its first campaign from the new...
View ArticleVodafone tries to mix hard sell and likeability in Ogilvy debut
We haven’t always been kind about Vodafone’s UK advertising efforts – so why start now? Here’s its big new campaign from new agency Ogilvy & Mather, starring Martin Freeman of Hobbit and Sherlock...
View ArticleIs Vodafone on the way to getting value out of ‘Mr Interruption’ Martin Freeman?
Vodafone and new agency Ogilvy & Mather have made a big investment in ‘hobbit’ Martin Freeman, appearing as ‘Mr Interruption’ in their debut ad (below) and now interrupting escaping robbers in an...
View ArticleOgilvy wins UK export drive and more from Vodafone
WPP’s Ogilvy & Mather is reported by The Times to have won a big new assignment from the UK’s department of international trade to devise and run a campaign – “Exporting is great” – to try to boost...
View ArticleCash rich Vodafone is still looking for a story to tell
Vodafone’s a strange company: one of the UK’s biggest, arguably the inventor of the mobile phone (when it was called Racal and such things were bricks) and awash with cash after selling its 45 per cent...
View ArticleUnder fire Vodafone unveils Christmas clunker
What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business...
View ArticleNow Vodafone reviews £50m UK ad account
Now here’s a funny thing. Campaign reports today that Vodafone is talking to agencies outside its WPP fold about its £50m creative account despite all the hoopla, in Campaign strangely enough, about...
View ArticleWill Vodafone finally take a creative step forwards?
Do agencies do anything but pitch these days? Media agencies and their cornucopia of owners (holding companies, operating bosses such as WPP’s GroupM etc) seem to be pitching the whole time, for some...
View ArticleVodafone sticks with WPP as it moves £50m account from Grey to Ogilvy
Vodafone, whose last two agencies were WPP stablemates RKCR/Y&R and Grey, is moving its £50m UK creative account to WPP’s Ogilvy. Vodafone began talking to agencies late last year, letting it be...
View ArticleVodafone’s new ad strategy: you can make a phone call
Vodafone seems in a hurry these days: no sooner has it moved from WPP’s Grey to Ogilvy (in what must have been one of the quickest pitches ever) but it’s whizzed out its first campaign from the new...
View ArticleVodafone tries to mix hard sell and likeability in Ogilvy debut
We haven’t always been kind about Vodafone’s UK advertising efforts – so why start now? Here’s its big new campaign from new agency Ogilvy & Mather, starring Martin Freeman of Hobbit and Sherlock...
View ArticleIs Vodafone on the way to getting value out of ‘Mr Interruption’ Martin Freeman?
Vodafone and new agency Ogilvy & Mather have made a big investment in ‘hobbit’ Martin Freeman, appearing as ‘Mr Interruption’ in their debut ad (below) and now interrupting escaping robbers in an...
View ArticleOgilvy wins UK export drive and more from Vodafone
WPP’s Ogilvy & Mather is reported by The Times to have won a big new assignment from the UK’s department of international trade to devise and run a campaign – “Exporting is great” – to try to boost...
View Article